September 2011
Check Out the New Web Site for Our Local United Way
This summer, Stern Communications helped develop a dynamic new web site for the United Way of the North Capital Area (UWNCA), its largest chapter. The goal was to transform UWNCA from an organization with lingering reputation issues, into a newer, better and more effective organization online. Our role included helping senior executives refine and articulate new positioning and messaging by telling the stories of their strengths, programs and successes. The new site focuses on core program areas including health, education and financial stability. http://www.unitedwaynca.org/
March 8, 2011, Washington, DC.
The USA Science & Engineering Festival and Stern Communications, in partnership with Lockheed Martin and its agency The Mathews Group won honorable mention at the 2011 PR News CSR Awards.
“It shows the power of small PR firms,” said Aimee. “We can be just as creative and nimble as our larger competitors and at a price the client can afford.”
http://www.prnewsonline.com/pr_awards/csr/2011-CSR-Awards-NonprofitCorporate-Partnership_14656.html
Justin Bieber’s Grammy Brain Fog and Aimee’s Kids
Aimee talks about the challenges of raising teens in an AP wire story by Leanne Italie, that was picked up on over 16,000 web sites and media outlets. http://today.msnbc.msn.com/id/41588220/ns/today-today_health/
Aimee Stern Named VP of Communications for Healthcarebluebook.com
Veteran communications professional Aimee Stern was recently named to the leadership team of www.healthcarebluebook.com, a consumer pricing guide start-up. She has worked with the Healthcare Blue Book team since its launch in January of 2009 and is helping to build its brand and communicate its message of healthcare pricing education to the American public.
Aimee Talks About Teen Alcohol Addiction on NPR over Holidays
Aimee’s new book, Delaying that First Drink: A Parents’ Guide was featured on NPR’s Morning Edition on December 27th, 2010. To hear the story by Allison Aubrey go to: http://www.npr.org/2010/12/27/132288846/parenting-style-plays-key-role-in-teen-drinking